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Кабель APC CATEGORY 5 UTP 568B PATCH CABLE GREY RJ45M/R 3827GY-5

Швейная машина Brother Classic 30


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9791 RUR

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Joe Calloway Becoming a Category of One. How Extraordinary Companies Transcend Commodity and Defy Comparison


A revised and updated edition of the bestselling «no-nonsense guide to beating the competition.»-Publisher's Weekly Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader. Whether you run a multinational corporation or a two-person start-up company, the lessons you'll find here apply to any business. This Second Edition includes a new chapter on «tie breakers,» updated examples of today's category of one companies, and special contributions from business experts, bestselling authors, and CEOs on the future category of one business. Revised and updated to remain relevant to today's market conditions and new innovations A new edition of the bestselling title from the author of Indispensable and Work Like You're Showing Off Today's struggling economy puts even greater importance on the theory and practice of business differentiation This edition includes 20 percent new material; if you liked the original edition, you'll love this new Second Edition Reliable, proven advice that works for businesses of any size in any industry Now more than ever, you have to differentiate your business from the competition to succeed. Becoming a Category of One gives you the blueprint for building your own extraordinary business.

1271.65 RUR

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Беспроводной роутер ASUS 4G-AC53U, черный


Беспроводной маршрутизатор с поддержкой высокоскоростного стандарта мобильной связи LTE Category 6. Достаточно вставить в него SIM-карту, и он будет раздавать мобильный интернет по беспроводному интерфейсу Wi-Fi 802.11ac (на общей скорости до 733 Мбит/с) и проводным портам Gigabit Ethernet.

12950 RUR

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Rustam Ksenofontov How to tame your demons. And become the master of your thoughts


This book is dedicated to the heroes looking for their place in the world. Its goal is to teach the reader to control their inner attention and shift it as necessary: e.g. from the negative focus to the positive one or from the slackness to efficiency. By controlling attention one can learn to shift their thoughts from the category of kings to the category of loyal servants and then (only then!) one will be able to act according their true desires without reference to their fears and quirks.

228 RUR

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Natalia Esenina Dreams Come True. Мечты сбываются


Do you have a dream? No, not plans and goals. No need to achieve success in life. We do not doubt that you have them. Our question does not refer to this, not to logic, but to such an intangible category as dreams.Perhaps these are unrealizable dreams, it’s not scary if they seem to you to be “frivolous” or “childish”.

120 RUR

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роутер wifi ASUS 4G-AC53U


Все для офиса Asus 4G-AC53U Модель ASUS 4G-AC53U представляет собой беспроводной двухдиапазонный маршрутизатор с поддержкой технологии мобильной связи LTE Category 6. Достаточно вставить в него SIM-карту, и появится возможность раздавать мобильный интернет по беспроводному интерфейсу Wi-Fi 802.11ac со скоростью передачи данных до 733 Мбит/с, а также проводным портам Gigabit Ethernet. Маршрутизатор отличается простотой настройки и прекрасно подходит для неопытных пользователей.

12950 RUR

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Paris. Альбом


В альбом вошли фотографии Парижа, сделанные Владимиром Мишуковым. Vladimir Mishukov, born in Moscow in 1969. Graduated from the Russian Academy of Theatre as a stage and screen actor in 1995. Received the Art Photo Russia Grand Prix in the category "Monochrome Photography". Granted a scholarship by the city of Paris. Awarded the Silver Camera Grand Prix three times in three categories: "Events and Everyday Life", "Architecture" and "Faces". For the last ten years participates in numerous group and solo exhibitions in Russia and Europe. Author of photo albums: "The Return", "Family Cult", "Polnopolunie", "Inseparables", "Slava Durak".

237 RUR

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PENNY JORDAN Passionate Possession


He Had Misjudged HerLucy Howard didn't like arrogant men, and Niall Cameron certainly came into that category for her! He didn't even know her, but he quite happily jumped to all the wrong conclusions. She was rich, spoiled, uncaring and just the sort of woman he disliked most.Not that Lucy cared what he thought of her. She wasn't interested in stealing someone who was already committed to a long-term relationship with another woman. But Niall didn't seem to have any such scruples….

193.09 RUR

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David Aaker A. Brand Relevance. Making Competitors Irrelevant


Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.

2100.3 RUR

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Abdelhamid Mellouk Bio-inspired Routing Protocols for Vehicular Ad-Hoc Networks


Vehicular Ad-Hoc Networks (VANETs) play a key role to develop Intelligent Transportation Systems (ITS) aiming to achieve road safety and to guaranty needs of drivers and passengers, in addition to improve the transportation productivity. One of the most important challenges of this kind of networks is the data routing between VANET nodes which should be routed with high level of Quality of Service (QoS) to ensure receiving messages in the time. Then, the driver can take the appropriate decision to improve the road safety. In the literature, there are several routing protocols for VANETs which are more or less reliable to reach safety requirements. In this book, we start by describing all VANET basic concepts such as VANET definition, VANET versus Mobile ad-Hoc Network (MANET), architectures, routing definition and steps, Quality of Service (QoS) for VANET Routing, Metrics of evaluation, Experimentation, and simulation of VANETs, mobility patterns of VANET etc. Moreover, different routing protocols for routing in VANETs will be described. We propose two main categories to be presented: classical routing and bio-inspired routing. Concerning classical VANET, main principles and all phases will be overviewed, as well as, their two sub-categories which are topological and geographical protocols. After that, we propose a new category called bio-inspired routing which is inspired by natural phenomenon such as Ant colony, Bee life, Genetic operators etc. We present also, some referential protocols as example of each category. In this book, we focus on the idea of how to apply bio-inspired principle into VANET routing to improve road safety, and to ensure QoS of vehicular applications.

6732.72 RUR

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David Amabilino B. Chirality at the Nanoscale. Nanoparticles, Surfaces, Materials and More


The only standard reference in this exciting new field combines the physical, chemical and material science perspectives in a synergic way. This monograph traces the development of the preparative methods employed to create nanostructures, in addition to the experimental techniques used to characterize them, as well as some of the surprising physical effects. The chapters cover every category of material, from organic to coordination compounds, metals and composites, in zero, one, two and three dimensions. The book also reviews structural, chemical, optical, and other physical properties, finishing with a look at the future for chiral nanosystems.

17524.13 RUR

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Rudolf Gaudio Pell Allah Made Us. Sexual Outlaws in an Islamic African City


A rich and engrossing account of 'sexual outlaws' in the Hausa-speaking region of northern Nigeria, where Islamic law requires strict separation of the sexes and different rules of behavior for women and men in virtually every facet of life. The first ethnographic study of sexual minorities in Africa, and one of very few works on sexual minorities in the Islamic world Engagingly written, combining innovative, ethnographic narrative with analyses of sociolinguistic transcripts, historical texts, and popular media, including video, film, newspapers, and song-poetry Analyzes the social experiences and expressive culture of ‘yan daudu (feminine men in Nigerian Hausaland) in relation to local, national, and global debates over gender and sexuality at the turn of the twenty-first century Winner of the 2009 Ruth Benedict Prize in the category of «Outstanding Monograph»

2137.91 RUR

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Leonardo da Vinci


One of the most fully achieved human beings who has ever lived, Leonardo da Vinci is recognized the world over as a figure of infinite curiosity, feverish imagination and sublime artistic ability. This updated edition of our XL title provides the most comprehensive survey of the life and work of this master painter, sculptor, architect, scientist, and inventor. Its catalogue raisonn? of Leonardo's paintings covers both his surviving and his lost painted works. With full-bleed details of many paintings, the reader is able to inspect the subtlest facets of brushworks that came to revolutionize Art History. A further catalog of Leonardo's drawings arranges nearly 700 of his drawings by category (architecture, technical, proportion, cartography, etc) and showcases his fabulous observational finesse, from anatomical studies to architectural plans, from complex engineering designs to pudgy infant portraits. It includes a fresh chapter exploring the artist's mesmerizing manuscripts. Рекомендуем!

3841 RUR

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Steve Cone Powerlines. Words That Sell Brands, Grip Fans, and Sometimes Change History


Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time. Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary marketing's biggest mystery: how to conjure the phrase that will make a product irresistible and memorable. This book restores the lost art of creating killer slogans to its proper place: front and center in every campaign. Drawing on examples of great and not-so-great lines from marketing, politics, and popular culture, Cone provides an irreverent, intelligent, and insightful primer on a singularly important aspect of brand building. Silver Medal Winner, Advertising/Marketing/PR/Event Planning Category, Axiom Business Book Awards (2009)

1462.88 RUR

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Neil Stern Z. Winning At Retail. Developing a Sustained Model for Retail Success


Praise for Winning At Retail «Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is crucial, because being close and convenient to where our customers live, work, and shop helps us create maximum value. If you want to harness your company's strengths to become a leader in your category-and stay in tune with what your customers want-this is the book for you.» -Jim Rand, Senior Vice President of Business Development, McDonald's Corporation «Winning at Retail provides a thoughtful approach to retail differentiation. Ander and Stern warn of the 'treacherous middle' into which retailers too easily drift. They inspire us to avoid this peril through case studies of retailers who have assumed leadership through courageous choice.» -Robert L. Price, Senior Vice President and Chief Marketing Officer, Wawa «In a difficult retail environment, this book provides crucial guidance for staying on top of your competition-by taking the customer seriously and leveraging your strengths to provide experiences that increase customer loyalty. Will Ander and Neil Stern elegantly argue that you can't always be the biggest, fastest, and trendiest place on the block, but it takes only one of these 'Ests' to be a category leader. Businesses big and small can benefit from the carefully distilled lessons in this book.» -Bernd Schmitt, Professor of Marketing, Columbia Business School and author of Customer Experience Management

3518.56 RUR

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Rollins Judy Therapeutic Activities for Children and Teens Coping with Health Issues


Winner of the American Journal of Nursing Book of the Year 2011 (Category: Maternal And Child Health) Building on children's natural inclinations to pretend and reenact, play therapy is widely used in the treatment of psychological problems in childhood. This book is the only one of its kind with more than 200 therapeutic activities specifically designed for working with children and teenagers within the healthcare system. It provides evidence-based, age-appropriate activities for interventions that promote coping. The activities target topics such as separation anxiety, self-esteem issues, body image, death, isolation, and pain. Mental health practitioners will appreciate its «cookbook» format, with quickly read and implemented activities.

4589.42 RUR

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Raymond Reilly M. Monoclonal Antibody and Peptide-Targeted Radiotherapy of Cancer


Oncology Book of 2011, British Medical Association's Medical Book Awards Awarded first prize in the Oncology category at the 2011 BMA Medical Book Awards, Monoclonal Antibody and Peptide-Targeted Radiotherapy of Cancer helps readers understand this hot pharmaceutical field with up-to-date developments. Expert discussion covers a range of diverse topics associated with this field, including the optimization of design of biomolecules and radiochemistry, cell and animal models for preclinical evaluation, discoveries from key clinical trials, radiation biology and dosimetry, and considerations in regulatory approval. With chapters authored by internationally renowned experts, this book delivers a wealth of information to push future discovery.

13927.48 RUR

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Minimal Techno (2 CD)


Содержание: CD 1: 01. Droplex - Crainum (Original Mix) 02. Fritz Fridulin, Whisperer & H3 - Chaos Category (Beats Sounds Remix) 03. Adamillar - Relax (Original Pills Mix) 04. Ende - Direct (Martin Lacroix Remix) 05. Corner - Apollo (Original) 06. Plastik B - Color (Original Mix) 07. Dj Aleks Nikolov - Dark Day (Original Mix) 08. Hard Plex - Cruzada (Edmnml Remix) 09. Jordan B - Dirty Job (Original Mix) 10. Maguta - Terrorist (Original Mix) CD 2: 01. Lucent - Move (Sam U.L Remix) 02. Dj Westbeat - Mainland (Tex!No Remix) 03. Astra Teck - Digital Music (Bass Monta Remix) 04. Beats Sounds - The Gold (HSU Remix) 05. Whisperer, Joe Maleda - Italian Gulash (Original Mix) 06. Alex Sounds - Energy (Original Mix) 07. Gottlieb - Satanic Snake (Original Mix) 08. Dario Cantarella - Rondo' Minimal (Original Mix) 09. Chabud - Puto (Original Mix) 10. Martin Lacroix - A Little Minimal Piano (Original Mix)

1020 RUR

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Масло моторное Mobil Delvac MX, минеральное, 15W-40, 4 л


Mobil Delvac (ТМ) MX 15W-40 - масло с высочайшими эксплуатационными характеристиками для дизельных двигателей, обеспечивающее отличное смазывание современных двигателей и способствующее продлению их срока службы. Масло содержит в себе высококачественные базовые масла и сбалансированный пакет присадок, которые: Обеспечивают улучшенное сохранение вязкости и улучшенный показатель прокачиваемости работающего масла. Увеличивают срок службы сальников и уплотнений. Уменьшают образование отложений и препятствуют загущению масла. Обеспечивают уменьшение отложений и нейтрализацию кислот. Соответствует или превосходит требования: - ACEA E7; - Caterpillar ECF-2; - Cummins CES 20077, 20076; - Isuzu DEO (w/o DPD Equipped Vehicles). Имеет одобрения производителей: - MB-Approval 228.3; - Mack EO-M PLUS / EO-N / EO-M; - Volvo VDS-3; - MAN M3275-1; - Renault Trucks RLD-2; - MTU Oil Category 2; - Kamaz Euro-3,-4 & -5 engines; - Avtodisel YaMZ-6-12. П...

1143 RUR

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David Herbert Lawrence The Lost Girl


David Herbert Lawrence was an English novelist, poet, playwright and literary critic, one of the key writers of the early twentieth century, most famous for his criticism of rationalism and industrialization. "The Lost Girl" is a novel, first published in 1920 and awarded with James Tait Black Memorial Prize in the fiction category. It tells the story of Alvina Houghton and her father James Houghton who, in an attempt to keep his business afloat, buys a theater and hires actors. Alvina falls in love with one of them and flies with him to Naples, leaving all her former life behind.

188 RUR

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Gabaccia Donna R. Gender History Across Epistemologies


Gender History Across Epistemologies offers broad range of innovative approaches to gender history. The essays reveal how historians of gender are crossing boundaries – disciplinary, methodological, and national – to explore new opportunities for viewing gender as a category of historical analysis. Essays present epistemological and theoretical debates central in gender history over the past two decades Contributions within this volume to the work on gender history are approached from a wide range of disciplinary locations and approaches The volume demonstrates that recent approaches to gender history suggest surprising crossovers and even the discovery of common grounds

2673.34 RUR

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Sarah Coakley Faith, Rationality and the Passions


Faith, Rationality and the Passions presents a fresh and original examination of the relation of religious faith, philosophical rationality and the passions. Contributions see leading scholars refute the widely-held belief that religious Enlightenment forced passion and reason apart. Leading Philosophical experts offer new research on the relation of faith, reason and the passions in classic and Enlightenment figures Overturns the widely-held presumption that the Enlightenment was responsible for creating a gulf between reason and passion Presents original and innovative research on the importance of the late-19th century creation of the category of ‘emotion’, and its striking difference from classic ideas of passion Brings together secular science and philosophy of emotion with philosophical theology to seek a new integration of belief, emotion and reason

2749.83 RUR

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Scott Hatch A. Catholic High School Entrance Exams For Dummies


A real-world guide to passing the entrance exam for Catholic high school Catholic High School Entrance Exams For Dummies provides students and their parents with an efficient and effective way to prepare for the HSPT, TACHS, and COOP-the three entrance exams used by Catholic high schools. Included are Six full-length practice tests Test-taking tips from the experts Thorough reviews of each test's format With full sample tests, up-to-date questions, and a comprehensive review of the basics in each category, Catholic High School Entrance Exams For Dummies is a family's ticket to education success.

1210.46 RUR

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